A Chapter of the American Institute of Architects
                                 Serving Michigan's Jackson, Lenawee, Livingston, Macomb, and Washtenaw Counties

How to Use Social Media (Washtenaw Contractors)

  • Thursday, May 01, 2014
  • 12:00 PM - 1:30 PM
  • Weber's Inn (Atrium Room)
WCA MEMBERSHIP MEETING
AIA Members Invited to Register at WCA Member Rate!
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SOCIAL MEDIA: 
We know we should use it 
but how do you do it effectively?

Thursday, May 1st, Noon - 1:30 PM
Weber's Inn Ann Arbor (Atrium Room)
$30 for WCA/AIA Members; $60 for Non-Members

Click on this link to Register Online:


Most small to medium sized firms, and even many big businesses, still don't really know how to use social media productively for marketing their business. They may not be using social media at all, or they may randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or measurements; and often give up and fall back to traditional marketing approaches.

 

The first thing that businesses need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly won't work. Aaron Velthoven  of the Detroit Media Partnership (parent company of Detroit News & Detroit Free Press) will outline the fundamentals of using Social Media effectively at our next WCA Membership Meeting on May 1st.

 

Velthoven was recently named vice president of marketing for Detroit Media Partnership, which manages the business operations of the Detroit Free Press, The Detroit News and its digital sources of news and information.

 

Velthoven is the primary business-to-business marketing strategist for the company, and oversees the company's Client Development, Custom Content and Creative & Design departments. He also serves on the company's Executive Committee.

 

Previously, Velthoven was vice president - digital strategy at Ogilvy & Mather, an international advertising, marketing and public relations agency. He has more than 10 years of digital marketing experience, including leading agency teams devoted to creating strategic and marketing initiatives for such brands as Chrysler, Dodge, General Mills and Disney.

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